One Eighty Sportswear was founded by three friends with one vision in mind, to give more women the opportunity and encouragement to adapt a healthy lifestyle. Every woman is someone’s mother, sister, wife, daughter, girlfriend, aunty or friend, these are the relationships that we hold dear in our hearts and we strongly believe that by taking up a positive and healthy lifestyle that these relationships can not only last longer but also be enjoyed to their maximum potential.
When starting One Eighty we wanted our main focus to be change and growth, in so many aspects we want to promote change and growth, not only on an individual level by promoting healthy eating and an active lifestyle, but also at an industry level. We saw a big problem in women’s fitness and the biggest was greed. Being active and owning high quality active wear should not be considered a luxury or a reward. We know that wearing what you love can motivate you, encourage you and make you feel more confident and better about your actions, and the steps you are taking to turn your life around. However, there are a lot of women who are just not given the opportunity to wear what they love and feel comfortable in because it simply is not affordable. With that in mind one of our main objectives was to provide designs that cater to all women - to the women that not only prefer the flashy pattern designs, but also to those who feel more confident wearing a simple black or grey design. We want you to feel comfortable, confident, motivated and proud to wear our label.
We started our planning back in November 2015 and thought it would be a simple task to get some designs together, ready and made by Christmas but we were not satisfied with our achievements and believed that our customers deserved more and deserved a far superior product. The months rolled by, samples were made, suppliers were changed and in March 2016 we finally found what we were looking for. Not just a high grade quality polyester/spandex blend fabric which provides comfort, support and stability but also high quality craftsmanship. Our products not only look and feel great but they are also built to last even the most demanding of workouts. By August 2016 we were ready to reveal to the world what we had worked so hard on over the past 9 months to achieve, and that was to give you the absolute best quality product at a price that you not only can afford, but deserve.
Whether you enjoy running, yoga, going to the gym, playing sports, riding a bike or simply going for long walks, we will be there every step, every rep, every set, every metre, encouraging you and telling you that what you are doing is not only for the betterment of your own health but also for the ones you love.
We believe in providing you with the tools to facilitate change in your life.
We believe in helping you every step of the way.
We believe in creating a community which supports and encourages one another.
We believe in challenging yourself to push your limits.
We believe that everyone has their own unique story to tell.
Most importantly, we believe in YOU!